InterContinental Brands (ICB) Ltd has concluded a sponsorship deal with the Southern Football League, which from 1 July 2009 will be known as “The Zamaretto League”. ICB has a strong track record of supporting sporting endeavours and high profile sports, and particularly football events and Zamaretto (a colourful range of Amaretto's for connoisseurs) is the most recent in a string of successful new product launches (notably Vodkat Classic Schnapps and St Helier Pear Cider) from the dynamic Harrogate based independent drinks company.

ZAMARETTO Southern Football League website

The Red Insure Cup

Additionally, following an agreement signed with Red Insure Ltd, which will see the company become the preferred insurance broker for Member clubs, the Southern League Cup will be known as the 'Red Insure Cup' for Season 2009/10.

Posted June 18th 2009

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